Daniel Moore has always been inspired by fashion. From a young age, it was what he knew he wanted to do. For Daniel, fashion is for all occasions, a way to express and a way to live. That is the reason why he established Alter-Ego, bringing Brisbane world-class couture.
Daniel’s relentless pursuit of quality begins with his unmatched understanding of the human form. He has travelled the world gathering inspiration and techniques, from the henna tattoos of India to Viennese lace making.
After formative years working with renowned designers such as Bora, Paul Hunt, Julia Grbac, and Subfusco, Daniel has mastered his own meticulous and elegant style.
The Alter-Ego creative process includes extensive consultation, hand-drawn sketches, and bespoke fabric and material sourcing from his network of ultra-premium fabric manufacturers at home and around the world.
The Alter-Ego brand is now synonymous with intricate hand stitching and beading as well as expert techniques such as lace moulding. These techniques, though extremely time consuming and difficult to master, contribute to perfect products and glowing customers.
Daniel has over 15 years’ experience designing haute couture and bridal fashion. The team at the Alter-Ego studio in the trendy, inner city Fortitude Valley reflect both Daniel’s and their own experience by offering customer-inspired design, tailoring, and alterations.
On the back of his passion for his craft, Daniel has had the pleasure of producing designs and couture for a multitude of style icons and personalities such as Natalie Imbruglia and Kimberley Davies as well as for high-profile events such as the Mercedes Benz Fashion Festival Brisbane.